About EFFA
Pauline Birdsall - Secretary, EFFA
Pauline Birdsall is Secretary of EFFA. Having become involved with EFFA shortly after its formation, Pauline has seen many changes within the group. She has a close personal knowledge of many of the companies and personalities within the group, and has been pivotal to the group's recent growth initiatives.
As a director of Key Air & Sea, at London Heathrow, her role involves Freight Operations, Financial Control, Human Resources and PR.
Pauline is an active member of the Forum of Private Business Regional Advisory Group, and writes press releases and takes part in interviews and meetings as a representative of the FPB.
Personal interests include running, travel, and fundraising for local and national charities. She was Treasurer of Old Windsor Pre School for 2 years, during which time she helped to raise and allocate substantial funds for a new playground for under-5s.